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Fundraising Standards Board drops rule on 'emotional' ads
Third Sector, 11 October 2006
The Fundraising Standards Board has dropped a controversial rule that prevents charities using "excessive emotional arguments" to make people feel guilty about not giving money.
The decision emerged yesterday when the board unveiled the newly named Fundraising Promise, which supersedes the draft Donors' Charter. It will form the basis of the new self-regulation scheme for fundraising, due to be launched to the public in the new year. David Pitchford, founder of donor information website Intelligentgiving.com, said the decision...
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