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Macmillan TV bid for new supporters
By Rosie Walker, Third Sector Online, 2 October 2008
Macmillan Cancer Support has launched a two-month advertising campaign designed to recruit 17,500 new supporters.
A 40-second TV advert has been broadcast on terrestrial and satellite TV this week and will be followed by direct mailings in two weeks' time. Recognition of Macmillan as a cancer care organisation jumped from 22 per cent to 44 per cent after last year's ad campaign, according to nfpSynergy's...
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