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Catch22: youth charity draws flak for 'puzzling' name change
By Rosie Walker, Third Sector, 19 November 2008
The choice of Catch22 as a name for the new charity created by the merger of Rainer and Crime Concern has been defended by the agency that devised it but questioned by other branding experts.
The name, announced last week (Third Sector Online, 10 November), uses the phrase made famous by the title of Joseph Heller's Second World War novel to reflect the impossible situations the charity says many of its young beneficiaries find themselves in. Robert Jones, consultant for branding company Wolf Olins, said: "Strategically, they're doing the...
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