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McCartney gives paralympic fundraising campaign wings
By Rosie Walker, Third Sector Online, 8 July 2008
Disability charity ParalympicsGB has started its first fundraising campaign for regular giving with a television advertisement featuring Sir Paul McCartney.
The ad, which was shown last night, shows disabled athletes in action and features music from McCartney's song Live and Let Die . McCartney put his name to the campaign after meeting paralympic horse rider Sophie Christiansen. "I was completely blown away by her skill, dedication and the fact that...
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