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International fundraisers 'missing a trick' by ignoring emerging markets
By Hannah Jordan, Third Sector Online, 7 October 2008
International aid organisations should broaden their fundraising strategies to include emerging markets, according to the preliminary findings of a survey from the Management Centre.
Research by the not-for-profit consultancy will show that only two of the US and Europe's top 20 international aid organisations polled included new and emerging markets in their fundraising strategies. The centre will reveal the full findings, as well as the two top fundraising organisations, at a seminar next month....
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