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Forge a lasting relationship with donors on the web, says report
By Hannah Jordan, Third Sector, 21 May 2008
Charities should use the internet to woo people over time and improve the chances of persuading them to donate in future, according to a report from the Institute of Fundraising and online giving charity Missionfish.
Passion, Persistence and Partnerships: the Secret of Earning More Online is based on interviews with 15 charities leading the field in the use of digital media, conversations with eight experts and the results of nfpSynergy's Virtual Promise survey of the ways in which charities use the internet, carried out last...
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