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Give donors access to supporter databases, says FRSB
By Emma Rigby, Third Sector Online, 2 October 2007
Charities should allow supporters to change their personal details and communication preferences online, the Fundraising Standards Board has suggested.
Giving donors more control over their relationships with charities and seeking donors’ consent before sending them marketing material will present fundraisers with their greatest challenge in the future, according to the board. “Once a charity has agreed a contract it is important to build and maintain a relationship with the...
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