Latest jobs
- Web & Publications Editor
- £18.08 per hour
- Contract Accountant
- £18 per hour
- Director of Resources
- £70000 to £75000 per annum
- Financial Controller
- £65000 to £70000 per annum
- Marketing Assistant
- £8 per hour
- PR Officer
- £22000 to £23000 per annum
- Interim Accountant
- £25 per hour
- Marketing Analyst
- £23000 to £30000 per annum
- Customer Promotions Manager
- £20 per hour
- Senior Individual Giving Fundraiser
- £30000.00-£30000.00
Humour 'crucial' to legacy appeals
By Hannah Jordan, Third Sector, 2 July 2008
Charities should use humour and soft language in their efforts to persuade donors to leave legacies, according to new research by marketing agency TDA.
The agency has completed the first stage of an extensive study, commissioned by a consortium of five major UK charities, into what prompts donors to remember charities in their wills. The study involved six focus groups of regular donors aged between 50 and 75. Participants said they felt alienated by...
New users register here FREE for full access
Sign up free to the all-new ThirdSector.co.uk and get:
- Daily breaking news The latest fundraising initiatives, campaigns, financial news, people moves and much more
- News by email Sign up to daily and weekly bulletins relevant to the fields that interest you
- Resource library A wealth of advice and tips to help you do your job better
- Archive A full, searchable archive of every article since 2002
- Analysis and comment Read what the experts and your peers think about current issues, and join the discussion
