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Charities could cash in on baby boomer generation
By Emma Rigby, Third Sector Online, 27 September 2007
Baby boomers are a lucrative target for legacy fundraisers and the legacy market will have more than tripled by 2050, according to a report from research project Legacy Foresight.
Its Living Forever: Baby Boomers and Posterity report shows that members of the generation born between 1946 and 1957 have been prudent with their savings and predicts that their propensity to leave money to good causes will rise. The report says baby boomers are concerned about their children’s futures, are...
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