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Digital Communication: How to grab them by the ears
Third Sector, 27 February 2008
You don't have to have worked for the BBC to create great podcasts for your organisation, says Jude Habib. There are a number of simple steps you can take to help put you in a similar league.
If Channel 4's Kirstie Allsopp and Phil Spencer were podcasters, their mantra wouldn't be "Location, Location, Location" but "Content, Content, Content". The biggest challenge for would-be podcasters is getting the content right. And the worst crime is to be boring. If you succeed, people will subscribe, continue to listen, tell their friends and take...
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