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Expert View: Digital media - Why pay for an expensive TV ad?
By Damian Radcliffe, Third Sector, 23 July 2008
The most controversial TV advert of the year so far must be Heinz's Deli Mayo ad, which received acres of press coverage after it caused more than 200 complaints to the Advertising Standards Authority.
The commercial showed a typical family scene, with a wife distributing packed lunches to children and husband. The creative twist was that both husband and wife were played by men, and the advert ended with the working man giving his 'wife' a kiss goodbye. It was this kiss that provoked...
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