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Analysis: Why v is ditching the word 'volunteering' and using an 'f' word in its place
By Rosie Walker, Third Sector, 1 October 2008
Volunteering will now be known as 'favours' by youth volunteering charity v, whose research showed that two-thirds of young people find the word 'volunteering' a turn-off.
"They see it as signing up to the unknown," Terry Ryall, chief executive of v, told Third Sector last week. "A third said volunteering was geeky - their word, not ours. But asked if they had ever done a favour for someone they weren't close to, 80 per cent said...
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