The asthma charity has launched an online campaign to offer information and advice to those who suffer from the condition
What is it?
The Triple A Test: Avoid Asthma Attacks is an online test, aimed at people with asthma, that asks simple questions relating to factors that are known to increase the risk of an attack. When the one-minute test is completed, respondens are assigned a colour-coded category – based on traffic lights – which conveys how much at risk they are. At the end of the test, participants are provided with health advice and links to web pages about how to control asthma symptoms and what to do when having an attack.
How has it been promoted?
The campaign has been promoted in national newspapers and on television. In addition, the BBC News website included a link to the test: on the day of the launch, 10,000 people did the test through the link.
How successful has it been?
To date, 36,150 people have taken the test. It has found that 36 per cent of people with asthma are at high risk of having a potentially fatal attack. Crucially, the findings have shown that people with asthma considerably underestimate their risk of having an attack. More than half – 55 per cent – of those who took the test did not think they were at increased risk, but the results revealed that 93 per cent were at increased or highly increased risk.
Has it helped the charity to reach a new audience?
Yes. Since the launch of the campaign in February, more than 2,300 participants have submitted their email addresses to the charity in order to receive more information. Significantly, Asthma UK says many of these participants "have not engaged with the charity before". It also claims that a large number of people who have taken the test have ordered items such as the Asthma Attack Card – orders for this product increased three-fold after the launch.
Third Sector verdict:
The simplicity of the Triple A Test means that asthma sufferers can quickly and easily identify their risk of suffering an asthma attack. The traffic-light rating system helpfully points participants in the direction of more advice and information. The test has also enabled the charity to obtain the contact details of many people who could suffer from attacks, which will help it to support them better. With 1,100 people in the UK dying from asthma attacks every year, the hope is that the Triple A Test will save lives.