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Facebook campaign to prevent child abuse

By Emma Rigby, Third Sector Online, 15 October 2007

The NSPCC has launched a campaign that challenges Facebook users to carry out simple actions that could help stop cruelty to children.

The charity has developed a Facebook application as part of its Be The Full Stop campaign. Once users of the social networking website have downloaded the application, it adds a newsfeed to their profiles that will encourage them to take action by providing a list of simple activities.

Suggested actions include donating £2 a month to the NSPCC, wearing a Full Stop badge, downloading a poster about the NSPCC’s helplines and joining a fundraising group.

Users who have downloaded the application will be encouraged to pass it on to friends on the site, so the charity hopes use of the application will quickly spread support for its campaign.

“Individual actions can and do contribute to ending abuse,” said Tim Hunter, deputy director of fundraising at the NSPCC. “You don’t have to be a professional who works with children to make a difference to the lives of vulnerable youngsters.”

The campaign’s messages will also be promoted using TV and online advertising. A newsletter will encourage viewers to change children’s lives and drive them to the NSPCC’s campaign website. Visitors to bethefullstop.com can register to save their personal menu of actions and add themselves to a map of people in the UK who are taking action for abused children.