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Climate change charity ad exonerated
By Abigail Challenor, Third Sector Online, 9 January 2008
The Advertising Standards Authority has rejected complaints that an advertising campaign used misleading information about carbon dioxide emissions.
The advert, put together by non-profit organisation the Energy Saving Trust and released online and in regional and national press, said: “Almost half the UK’s carbon dioxide emissions which cause climate change… are actually down to us.” It mentioned leaving television on standby and using cars for short journeys as...
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