Long-term donors are key to surviving economic crisis, charities warned

By Hannah Jordan, Third Sector Online, 9 October 2008

Charities should nurture loyal supporters to survive the looming recession, fundraisers at a conference in London have been told.

John Studzinski, a philanthropist and investment banker, told delegates at the Raising Funds from the Rich event this week that the economic conditions meant that donor behaviour would become polarised and charities would lose ‘fair-weather' supporters. Loyal donors would want to help charities succeed, he said: "If you approach them...