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Newsmaker: Bridging the gap
By Kirsten Downer, Third Sector, 10 July 2007
Diane Reid BBC charity appeals adviser sees natural affinity between public service broadcasting and voluntary sector
The BBC channels £97m a year to good causes, either through direct appeals or the grant-givers Comic Relief, Sport Relief and Children In Need. Its local radio stations generate £2m annually, the weekly Radio 4 appeal more than £1m, and the monthly BBC 1 programme Lifeline more than £300,000. Money...
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