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Call to bring communicators in from the margins
By Indira Das-Gupta, Third Sector, 19 September 2007
Charity communicators need to persuade colleagues that their work should be central to their organisations, according to Joe Saxton, chair of CharityComms - the communicators members group that launches today.
Saxton, who is also founder of charity think tank nfpSynergy, said this was the biggest challenge facing people working in charity media roles. He said: "A lot of people still see a communications strategy as a nice thing to have but not something that should be at the heart of...
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