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Innovative methods will entice young volunteers, says report

By David Ainsworth, Third Sector Online, 3 March 2008

Charities should develop more imaginative and targeted recruitment methods to encourage young people to volunteer, a new report urges. Young people, it says, are more motivated by learning new skills and improving their career prospects than their more experienced counterparts.

The Institute for Volunteering Research and the National Centre for Social Research released the document to coincide with the three-day One Life Live volunteering exhibition, which starts today at Olympia in west London. Researchers asked 2,700 people about their volunteering habits. The resulting report, The Changing and Non-Changing Faces of...

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