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The irresistible rise of online giving
By Helen Barrett, Third Sector, 21 May 2008
Sponsorship websites are reporting record profits, with charities also reaping the benefits. Is it all too good to be true?
The tatty charity sponsorship form could soon be gone forever. Online charity sponsorship is flourishing, which means sites such as Justgiving and Bmycharity are regarded as a financial lifeline by many charities and as a safe bet in terms of income growth. Justgiving recently reported its seventh record-breaking year for...
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