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Companies 'try to co-opt sector'
By Rosie Walker, Third Sector, 17 September 2008
Campaigners need to be more aware of the tactics used by companies to discredit their messages, according to a new booklet from Spinwatch.
Spinning the Wheels: a Guide to the PR and Lobbying Industry in the UK reveals some of the methods companies use to shape opinion and policy, such as co-opting charities. David Miller, director of Spinwatch - a non-profit company that monitors PR tactics - said NGOs should expect a variety...
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