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Teaming up to form a sector super-brand
By John Plummer, Third Sector, 29 October 2008
Age Concern and Help the Aged are joining forces. John Plummer asks the chair of each organisation if the merger will have an effect on jobs, what name the new charity will operate under and what will happen to Heyday.
In summer 2005, the chairs of Age Concern England and Help the Aged met over coffee at the King's Fund in London. Catherine McLoughlin, who had just taken the role at Age Concern, raised the idea of the two charities merging. It wasn't the first time the move had been...
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