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IT intelligence: text messaging
By Sue Fidler, director of communications and solutions at the Charity Technology Trust, Third Sector, 6 December 2006
Sue Fidler examines how to exploit the advantages of fundraising by text message.
There will be more mobile phones than people in the UK in 2007, and reports say more than 50 per cent of children and even 30 per cent of the over-80s already own them. So it's not surprising that SMS (which stands for 'short message service') is emerging as a...
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