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Case study: A campaign that pushed the envelope

By Brian Semple, Third Sector, 7 May 2008

Help the Hospices supports more than 200 hospices across the UK providing care for terminally ill people. The charity offers training, education, information, grant aid, advice and national fundraising events.

Organisation: Help the Hospices Campaign: Royal Mail Campaign Agency: In-house/The Charities Trust   In 2005, the Royal Mail Group signed a three-year campaign agreement with Help the Hospices, which was the company's first national charity partnership. The fundraising target was £1m. How it worked Royal Mail offices, mail centres, post...

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