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Business partner: The British Red Cross and Land Rover
By Mathew Little, Third Sector, 24 September 2008
The charity is part of a large-scale international fundraising partnership.
By the time the partnership of the British Red Cross with Land Rover is over, the London 2012 Olympic Games will have finished. Dwarfing most corporate partnerships in its duration, this five-year relationship began in September 2007 and involves fundraising in 18 countries. Although it has nothing to do with...
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