Ann Summers signs deal with Dogs Trust

The Dogs Trust and Ann Summers have reached agreement over the lingerie and sex toy retailer's unauthorised adaptation of the charity's slogan to market a vibrator (Third Sector, 12 November).

The charity has agreed to allow Ann Summers to continue its Rampant Rabbit campaign with the line "A rabbit is for life, not just for Christmas".

In return, Ann Summers will promote the charity's Sponsor-a-dog scheme.

"We do have a sense of humour, but this is a serious message that should be used solely for dog welfare," said a Dogs Trust spokeswoman.

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