Annual Report: ACT

The charity for young people with life-threatening illnesses opted for an alternative to the standard glossy brochure

Organisation: ACT
Agency: Qube Design Associates
Spend: £3,000

ACT works with professionals and families to support young people with life-threatening illnesses.

Format and audience

The report is published in an unusual format: a solitary piece of thick paper that folds out into six pages on each side. One side includes the charity's financial information and landmarks from the past year; the other provides a timeline that shows key moments in the charity's history and marks its 21st anniversary.

Three thousand copies of the report were ordered for distribution to members, supporters, trustees, relevant professionals and the media, among others. The report is also available as a PDF file to download from the charity's website.

Design and content

The report is designed in an unusual concertina style, with red balloons used throughout to reinforce the celebratory anniversary theme. The bold red-and-white colour scheme matches the charity's logo.

Costs and practicalities

Agency fees, distribution and printing cost £3,000. The report was launched at ACT's 21st birthday UK conference.

What's distinctive about it?

The fold-out design is engaging and a striking alternative to the standard glossy brochure format of most annual reviews.

ACT says

"Our main objective was to celebrate 21 years of valuing short lives and demonstrate our achievements in a clear and simple design. We wanted to convey a complicated situation as clearly as possible.

"Palliative care for children is quite a complex subject to describe, but people need to understand the importance of ensuring that children have the best quality of life."

SCORE
Design: 4
Readability: 4
Content: 3
Transparency: 3
Total: 14 out of 20

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