Annual report: Anthony Nolan

The blood cancer charity's latest report is designed to look like a donor card

Anthony Nolan's annual report
Anthony Nolan's annual report

Organisation: Anthony Nolan
Agency: In-house
Spend: £2,500

Format and audience

The blood cancer charity's annual report is sent out to supporters, major funders, trustees, donors and staff.

This year's review was available online as a PDF and was also printed in credit card-sized booklets to mirror a donor card.

Design and content

The charity's previous annual report was produced in a standard A5 size. The latest review plots the charity's progress over the past 18 months with a new, innovative style based on the size, shape and design of a donor card.

A timeline runs through the review, charting the progress of the charity and highlighting a different success story for each month. This technique shows how the charity has evolved and provides a storyline for its achievements over the past year.

The content of the report is a mixture of facts, figures and case studies for each month to highlight how the charity is growing and saving lives. The review plots the number of registered donors and bone marrow transplants it has facilitated to make sure every page is tied back to Anthony Nolan's vision - saving the life of everyone who needs a transplant.

Cost and practicalities

The charity used a number of methods to keep costs down: a limited print run of 1,500 was produced, the report was designed in-house and a PDF version was uploaded to the charity's website for the public to access and download. The charity is currently working on an interactive digital version.

Anthony Nolan says:

"The objective was to deliver an innovative and engaging way to showcase how the charity's ground-breaking work, and its extraordinary and diverse supporters, contribute to its journey to improve and save even more lives."

Score:
Design: 4
Readability: 4
Content: 3
Transparency: 3
14 out of 20

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