Organisation: Brandon Trust
Designer: Eatcake Design
Brandon Trust is a Bristol-based UK charity that works in south-west England and London, supporting people with learning disabilities and autism.
Format and audience
Its four-page annual report, called Weathering the Storm, was intended for several audiences, including the charity's workforce, its beneficiaries, and potential customers and donors. The charity also designed an online version using Prezi, a cloud-based presentation tool.
Design and content
The colourful and attractive A4 booklet was designed to describe the journey of the charity and the people it supports through the political and economic storm of the past 12 months.
The booklet can be opened to reveal an A1 poster, which the charity hopes will keep it front-of-mind for recipients throughout the year. The poster is an infographic that shows the turbulent weather of the tough economic climate raining down on Mark, the charity's mascot and representative of its beneficiaries. It features key statistics that demonstrate what the charity has achieved over the past year.
Cost and practicalities
The charity set out to produce something informative and accessible, while keeping the cost down. In the Prezi version, it included both the infographic and the booklet's content.
The Brandon Trust says:
"The annual report was designed to communicate that the Brandon Trust is a vibrant charity with a sustainable future, determined to provide quality support as well as a voice to the individuals we support with learning disabilities."
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