Annual Report: Children 1st

The Scottish child welfare charity says it wanted its annual report to feel optimistic and show the positive work it has done

Children 1st
Children 1st

Organisation: Children 1st
Agency: None - designed in-house
Spend: £1,900

Previously known as the Royal Scottish Society for Prevention of Cruelty to Children, Children 1st works to protect children from harm and neglect, support families and promote children's rights and interests.

Format and audience

The compact booklet is a non-standard size, smaller than A4. Most of the 4,500 printed copies were mailed to Children 1st's corporate supporters, funders and members, with some going to MSPs, other charities and libraries throughout Scotland. The remainder are to be distributed at Children 1st events.

Design and content

The report includes messages from the chair and chief executive, the organisation's history, details of fundraising and a financial summary. Three colour-coded, tabbed pages highlight aspects of Children 1st's work. Case studies of two children, Sam and Douglas, are accompanied by distinctive, childlike illustrations.

Costs and practicalities

The charity saved money by designing the report in-house.

Tullis Russell Papermakers donated the paper and the Glasgow-based printer 21 Colour paid for some of the printing costs.

What's distinctive about it?

The vibrant design, which the charity's senior graphic designer Veronica Ferguson says gives life to the sort of dynamic work the charity does, makes the report stand out. The blue cover features a cut-out of the word 'We', in front of a collage made up of the brands of the charity's individual services.

Children 1st says:

"We want the report to feel optimistic and show the positive work we undertake with children and young people."

Design: 5
Readability: 5
Content: 4
Transparency: 3
TOTAL: 17 out of 20

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