Annual report: Community Service Volunteers

The charity has styled its annual review as 'letters from the front line'

Agency: Juice Design

Spend: £4,352

CSV, founded in 1962, is a volunteering and training charity. Last year, it attracted more than 150,000 volunteers in areas such as personal care and community work.

Format and audience

The charity's annual review adopts a different theme each year. The 2008/09 report is called Letters from the Front Line and most of its pages are in the style of a letter, with a mixture of handwriting and different fonts. The A4, 16-page document is also available online as a PDF.

Design and content

The report features letters from individuals, partner companies and councils that have worked with CSV, accompanied by statistics boxes. Financial data is sparse, but full accounts are available online. The text-heavy list of funders, partners and trustees on the final three pages jars a little after the eye-catching design of the previous 13 pages.

Costs and practicalities

3,000 copies of the report were produced at a cost of £4,352 and sent to councillors, government departments and funders.

What's distinctive about it?

The cover emphasises the chosen theme, with the words "annual review" stamped on an envelope addressed with the report's title. This idea is continued throughout. Images of marker pens and Post-it notes in the background look heavy-handed at times.

CSV says:

"Research shows that people give about three minutes of time to reading annual reports. The letters theme allowed us to present the charity's work in a reader-friendly manner."

SCORE
Design: 4
Readability: 4
Content: 3
Transparency: 3
Total: 14 out of 20

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