Annual Report: The Green Alliance

The climate change think thank's annual report is used as an opportunity to lay out its plans for the next year

The Green Alliance's annual report
The Green Alliance's annual report

Organisation: Green Alliance

Agency: Howdy

Spend: £7,000 (approx)

The Green Alliance is a think tank that aims to influence government policy on subjects to do with the environment and climate change.

Format and audience

The 26-page, A4-sized report is aimed at the media, the alliance's corporate partners and other companies with an interest in the charity's work. The report showcases the organisation's work, demonstrates how its funding was spent and contains two pages of financial information. About 2,000 copies were printed.

Design and content

The report's cover is dark grey, one of the alliance's corporate colours, as are the first few pages, which include introductions by the director and deputy director. The bulk of the report is divided into the six sections reflecting the themes of the organisation's work: political leadership; sustainable economy; designing out waste; third sector; green living; and climate and energy futures.

Costs and practicalities

The report features colour pictures and photos of each of the six theme leaders. The budget was tight, so these images were taken from the think tank's previous publications.

What's distinctive about it?

The annual report's use of colour coding clearly demarcates the different themes, while the presentation of information in bite-sized chunks gives the report a newsy feel, allowing readers to dip in. The photos of the theme leaders make the report seem more accessible and personal.

The Green Alliance says: "The annual report goes out to stakeholders, partners and potential funders and is an opportunity to lay out our plans for the next year."

SCORE:
Design: 4
Readability: 4
Content: 4
Transparency: 4
Total: 16 out of 20

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