Annual report: Henshaws Society for Blind People

The sight-loss charity managed to save money on this year's annual review by using freelance staff rather than agencies

Henshaws Society for Blind People's annual review
Henshaws Society for Blind People's annual review

Organisation: Henshaws Society for Blind People
Designer: Ian Fairfield at FLI Backward
Spend: £2,685

Henshaws Society for Blind People helps people with sight loss in the north of England to gain additional skills and independence.

Format and audience

The society's 21-page annual review for 2010/11 centres on case studies of people who were helped by Henshaws. They include three-year-old Oscar, whose parents used its children's service, and Andrew, who set up his business after going on a skills course.

Design and content

The five service users described in the report explain how they improved their lives with help from the charity. The report includes an abbreviated finance section. It does not state the surplus or deficit of income, but the charity publishes separate detailed accounts.

Costs and practicalities

The previous year's report cost nearly £9,000 for 1,250 copies; this version cost just over a quarter of that sum for a print run of 900. The charity attributed the drop in costs to using freelance staff rather than agencies. It also produced a smaller print run and concentrated on sending them to people who would find them most useful, such as trustees and fundraisers.

What's distinctive about it?

The report is legible for partially sighted people. It is printed on uncoated paper, which is easy to read because it does not reflect light so much. It uses a large sans serif typeface with extra space between lines. Its landscape format permits long lines, which are easier to read through magnifiers. The charity also produces audio, Braille and large-print versions of the report.

Henshaws says:

"We are very pleased with the results. It has received a lot of positive feedback from key stakeholders."

Design: 5
Readability: 5
Content: 4
Transparency: 3
Total: 17 out of 20

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