Annual report: Juvenile Diabetes Research Foundation

The charity aimed for a professional look in its document

Organisation: Juvenile Diabetes Research Foundation
Agency: Acorn Design & Marketing
Spend: £2,500

JDRF is a UK charity that aims to find a cure for type 1 diabetes, often called juvenile diabetes. The charity, affiliated to JDRF International, raises money for research and disseminates information about the condition and relevant medical developments.

Format and audience

The 24-page review includes highlights of the charity's research and fundraising over the past year. It is available to order as a print copy or to download as a PDF from the charity's website. The full trustees' report and audited financial statements are available as a separate document.

Design and content

Multicoloured lines run through each page, symbolising a thread that links different aspects of the charity's work. The report is text-heavy in a small font. This, combined with the crisp layout, limited use of colour and high-quality paper, suggests a serious, professional organisation.

Costs and practicalities

The total cost for design, printing and distribution was £2,500 for 1,000 copies. The review was launched at the foundation's annual meeting in December and copies were distributed to selected donors, charitable trusts and companies.

What's distinctive about it?

The landscape format and continuous 'thread' guide the eye easily, engaging the reader from front to back.

JDRF says: "'Journey' was the key word. We wanted to convey a sense of progress and to explain visually how our work involves many groups moving in the same direction. We'll reach our goal - a cure for type 1 diabetes - only if all of these different strands are woven together, inspiring more people to join us on this journey."

SCORE
Design 5
Readability 4
Content 4
Transparency 3
Total 16 out of 20

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