London Voluntary Service Council
Agency: Strudel Design
LVSC provides support and guidance to the more than 60,000 voluntary organisations based in the capital, which together employ more than 250,000 people.
- Format and Audience
The 20-page report is aimed at supporters, members and partner organisations. Media organisations that have been covering LVSC's anti-cuts campaigning this year are also targeted. Five hundred copies were printed, and it is also available online.
- Design and Content
As part of its 100th anniversary, LVSC underwent a major rebranding. The new identity shaped the look and title of the annual report, called New Directions. LVSC also invested in a new image bank, which was used to illustrate the publication.
- Costs and practicalities
Strudel was chosen because of its record of working with community organisations. In line with LVSC's environmental concerns, only a small number were produced at Peach Print, a printer in east London.
- What's distinctive about it?
LVSC is in the midst of severe cuts to its funding. This is something that the report tries to get across, as well as what an infrastructure charity does - it's an issue that many people don't understand. The annual report does this by making liberal use of case studies to bring alive stories of Londoners who have benefited from LVSC support.
"Londoners are at the heart of our work, so we wanted the report to reflect this by telling their stories. We know our work has a positive ripple effect, so through careful research and powerful photographs we have managed to capture the stories that best show this."
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