Annual report: London Voluntary Service Council

The infrastructure organisation uses its annual report for the tricky task of highlighting the importance of capacity-building

LVSC annual report
LVSC annual report

London Voluntary Service Council

Agency: Strudel Design

Spend: £3,183

LVSC provides support and guidance to the more than 60,000 voluntary organisations based in the capital, which together employ more than 250,000 people.

- Format and Audience

The 20-page report is aimed at supporters, members and partner organisations. Media organisations that have been covering LVSC's anti-cuts campaigning this year are also targeted. Five hundred copies were printed, and it is also available online.

- Design and Content

As part of its 100th anniversary, LVSC underwent a major rebranding. The new identity shaped the look and title of the annual report, called New Directions. LVSC also invested in a new image bank, which was used to illustrate the publication.

- Costs and practicalities

Strudel was chosen because of its record of working with community organisations. In line with LVSC's environmental concerns, only a small number were produced at Peach Print, a printer in east London.

- What's distinctive about it?

LVSC is in the midst of severe cuts to its funding. This is something that the report tries to get across, as well as what an infrastructure charity does - it's an issue that many people don't understand. The annual report does this by making liberal use of case studies to bring alive stories of Londoners who have benefited from LVSC support.

LVSC says:

"Londoners are at the heart of our work, so we wanted the report to reflect this by telling their stories. We know our work has a positive ripple effect, so through careful research and powerful photographs we have managed to capture the stories that best show this."

Score
Design: 3
Readability: 4
Content: 4
Transparency: 3
14 out of 20

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus