Organisation: Myeloma UK
Myeloma UK offers support related to the bone marrow cancer myeloma and its associated disorders, and aims to improve standards of treatment and care through research, education and campaigning.
Format and audience
The 36-page report, aimed at supporters who fund the charity's work, explains how it uses the money and the outcomes of its expenditure.
Design and content
The front cover of the report is orange, Myeloma UK's corporate colour. Inside there are full-page, black-and-white photos of patients, with quotes explaining what the charity has done for them, plus photos and quotes from staff and messages from the charity's chairman and chief executive.
The report outlines the charity's objectives, and says what it spends its funding on - but it focuses only on general areas rather than on the specific costs of individual items and initiatives. The charity's income and expenditure are highlighted in large, bold figures that are easy to find.
Costs and practicalities
The cost of the report came to about £2 a copy. About 1,000 copies were produced, and these were sent to "high-level donors", grant providers and strategic partners, the Myeloma research community and a number of MPs. Most of the photos used in the report were already available to the charity, and others were taken at no extra cost.
What's distinctive about it?
The report's clarity in articulating the charity's aims and explaining how it uses donations was commended by the Association of Medical Research Charities, which gave it an award for effective communication.
Myeloma UK says:
"We didn't want the report to be too text-based - we wanted to make it personal because myeloma sufferers are a small community."
Total: 14 out of 20