Annual Report: National Council for Voluntary Youth Services

The voluntary youth sector organisation's annual report aims to provide statistics on the charity's performance in an entertaining way

National Council for Voluntary Youth Services' annual report
National Council for Voluntary Youth Services' annual report

Organisation: NCVYS
Agency: Arc
Spend: £4,813

Established in 1936, NCVYS is the independent voice of the voluntary youth sector. Its membership is made up of more than 280 national organisations and regional and local networks working with young people to help them achieve their potential.

Format and audience

The 20-page annual review is a journey through the organisation's 75-year history and is aimed at its membership, as well as funders, partners, government departments and the press. It provides statistics on the charity's performance in an entertaining way.

Design and content

The report is reminiscent of a family photo album and gives insight into the history of the charity and its members, as well as looking to its future. Black-and-white photographs of young people from its history are juxtaposed with colour photos of today's youth holding 'Did you know ... 'placards. A timeline runs throughout the report and a financial summary is included at the back.

Costs and practicalities

The print run was 1,500; the review is also available in an electronic version.

What is distinctive about it?

The report is informal, personal and written in an accessible style. It tells a story of resilience, highlights cuts in services and uses the charity's longevity as a positive message about how much can be achieved if organisations work together.

NCVYS says:

"The design was themed around citizenship and commemorated our 75th anniversary, referencing how our work still mirrors the aims and outputs of our inception. The report takes the reader on an NCVYS journey of rich heritage, while detailing and highlighting interesting facts and key figures."

SCORE:

Design 3
Readability 4
Content 4
Transparency 3
Total: 14 out of 20

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