Organisation: National Council for Voluntary Youth Services
Spend: £2,490 on design
The NCVYS is a network of more than 280 national organisations and regional and local networks that work with and for young people.
Format and audience
The annual review is distributed to member organisations, government departments, journalists and friends of the charity. Approximately 800 copies are sent out, and a further 700 are handed out at events and displayed in the charity's offices. An online version is also available on the organisation's website.
Design and content
The annual review is printed in a 21cm-squared size on non-glossy paper. It is designed to update stakeholders on the charity's progress and to give readers a taste of the varied work the charity's member organisations do, while also helping to celebrate youth work. The review contains many photographs of young people, intended to remind readers of who the beneficiaries are. Bright colours are used to try to make it a fun, attractive read.
Cost and practicalities
The charity has a small budget for the publication and worked with the agency to keep costs down. Before commissioning EPLS, it invited design companies to tender for the work, so it could assess which option was the best value.
The NCVYS says:
"The review remains our flagship publication and is an important way of communicating our work to our members, funders, partners and those new to NCVYS. Each year we strive to do that in an engaging and entertaining way. This year we tried to use the annual review to showcase the good work of some of our many members and give a flavour of the impact they make on the lives of young people."
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