Organisation: Nordoff Robbins
Agency: Beyond White Space
Nordoff Robbins provides music therapy for children and adults. Founded in 1959, it also trains music therapists and produces research on the subject.
Format and audience
Eight hundred copies of the glossy 24-page A4-sized report were published for the charity's donors, supporters and service users. The report is also aimed at health, social care, education and arts organisations that collaborate with Nordoff Robbins to deliver services.
Design and content
The charity's brand was recently refreshed by The Good Agency, so Beyond White Space, the agency that designed the report, had to adopt the new brand. Most of the content consists of short, accessible articles about the impact of the charity's work at its various therapy units. This approach helps to get across the transformational impact on people of the charity's work.
Costs and practicalities
The designers had to make the publication look professional while working to a small budget. They also had to operate within the confines of the new branding.
What's distinctive about it?
The report conveys the emotional impact and energy of music therapy by using bright, bold colours, engaging photography and a playful design. It gets across the interactive element of the charity's work.
Nordoff Robbins says:
"Our work is all about the relationship between music, people and health. We wanted the stories in the review to be told as far as possible through the words of our music therapists and service users to make them vivid and accessible."
TOTAL: 15 out of 20