Annual report: Relate

The relationship support charity opted for a heart-shaped theme

Agency: Spencer du Bois

Spend: £6,145

Relate is a national federated charity that provides and campaigns for relationship support. It has a network of 77 centres, which provide services such as counselling for couples, families and children, sex therapy and workshops.

Format and audience

Three thousand copies of the 26-page report were published. They are being distributed at conferences, events and meetings. The report is also available as a PDF on the charity's website.

Design and content

The cover design is a heart shape made up of torn-out newspaper headlines about Relate. This motif is repeated through the report. Although it is divided into clear sections, there is a lot of text in a number of different fonts and colours on each page, which can make the document confusing. There is little financial information, although a note points out that financial reports and accounts are available on request.

Costs and practicalities

Agency fees totalled £4,500, printing costs were £1,350 and distribution costs so far amount to £295, bringing the total amount to £6,145.

What's distinctive about it?

The choice of text-based graphics is an unusual - and not entirely successful - design feature that works better on screen than in print.

Relate says: "The purpose of the report is to demonstrate Relate's aims, achievements and activities and to highlight the provision of support for the whole family through all life stages. Ensuring we achieve the best return on investment, this publication not only acts as an annual review but is also being used as a marketing tool for all external engagement."

SCORE
Design: 2
Readability: 3
Content: 4
Transparency: 4
Total: 13 out of 20

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