Annual report: Royal Opera House

The charity decided not to produce a printed report but opted for a pdf version this year

Royal Opera House annual review
Royal Opera House annual review

Organisation: Royal Opera House
Agency: Milknosugar
Spend: £13,000

The Royal Opera House is home to the Royal Opera and the Royal Ballet.

Format and audience

The charity decided not to produce a printed review this year and instead created two versions - a standard PDF and an enriched PDF. The charity hoped these formats would enhance its work and be more environmentally responsible. The standard PDF presented the charity's year in words and still photography, while the enriched PDF was a multimedia version with embedded short films that featured performances, interviews and insights.

Design and content

The charity wanted to use the wealth of video material it had collected throughout the year, which it felt told the story of what it had done more succintly than text.

The review was previously dominated by lists and statistics, but by moving online it has reduced the amount of text, favouring moving images and a select number of statistics instead.

The review uses striking pictures of the charity's productions, which gives it a professional and eye-catching design. Using photos and video gives the reader a better idea of what the charity has been doing.

Cost and practicalities

Costs have been kept down by re-editing existing footage rather than shooting afresh. The design will be used again next year, when the charity hopes to see the financial benefits of moving from print to online.

The Royal Opera House says:

"The annual review tells the story of the Royal Opera House during this period of time. It shows what we have done, what we have achieved and what we are proud of. It also shows how much it cost to do this and demonstrates our careful management, overall excellence and value for money."

Score:
Design: 5
Readability: 4
Content: 4
Transparency: 4
Total: 17 OUT OF 20

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