Annual report: Veolia Environmental Trust

The organisation wanted to explain its work to potential applicants for grants

Agency: PHD

Spend: £6,000

The Veolia Environmental Trust distributes grants from waste management provider Veolia Environmental Services to community and environmental projects.

- Format and audience

The report's main audience was potential applicants for grants from the charity, so it chose to produce what it calls its annual report in the style of an annual review, with plenty of detail and pictures of its work but only a summary of its financial details rather than full accounts. Sixteen of its 31 pages are filled with examples and photographs of groups that have been awarded grants in the past. The charity hopes this helps readers assess their eligibility for grants.

- Design and content

Although the charity chose to make this annual report approachable and easy to read, using illustrations and cartoons, it does contain detailed information of grants awarded. There is a page of colourful pie charts analysing the grants awarded, and the summarised financial statements are on a pink page with a sketch of a piggy bank. The application process is explained by a series of brightly coloured text bubbles.

- Costs and practicalities

The report cost £6,000 to produce and distribute, and was published in April. The charity distributed 2,500 printed copies to stakeholders and made the report available as a PDF on its website.

- The Veolia Environmental Trust says:

"A lot of the people who apply for grants from us aren't from the world of business and they need a quick, accessible way of finding out whether they should take the time to apply for a grant. So the emphasis with the annual report was to make it simple, friendly and easy to use."

SCORE
Design 4
Readability 4
Content 3
Transparency 3
14 out of 20

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