Annual report: Vision Aid Overseas

The international vision charity's report gives an interesting insight into the charity's global work

Vision Aid Overseas
Vision Aid Overseas

Organisation: Vision Aid Overseas
Agency: Ingenious
Spend: £8,000

Vision Aid Overseas improves access to eye care services in developing countries.

Format and audience

The 32-page A4 report is available in print and can be downloaded from the charity's website. It is used to promote VAO's work at events and exhibitions, and is sent to members, people in the optical industry and fundraising supporters.

Design and content

The review was reformatted in 2010 after the previous year's 25th anniversary edition. It consists mainly of profiles of VAO's work in each of the countries in which it works. There is also a one-page financial overview, but the charity's accounts have been published in a separate document. The report makes liberal use of images, including full-page pictures of beneficiaries and volunteers. VAO's brand colours of purple and green feature throughout.

Costs and practicalities

Six thousand copies of the report were printed in total: 5,000 were distributed and 1,000 were kept in order to promote the charity at events. The review used photographs that had already been taken throughout the year, rather than new or commissioned ones that would have incurred additional costs.

What's distinctive about it?

The detailed country profiles, which each feature an overview, a fact file, a photograph and a case study, give an interesting insight into the charity's global work. The report also flags up the charity's membership of the Fundraising Standards Board. On the whole, it is a traditional, professional document with few quirks.

Vision Aid Overseas says:

"We hope that the new design and format of the report will help us increase our profile nationally and internationally."


Design: 3
Readability: 4
Content: 4
Transparency: 3
14 out of 20

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