Apple Pay can be used for charitable donations

Although running for two years, it is only now that the mobile platform has enabled non-profits to accept mobile donations to a small list of mainly US charities

The technology company Apple has announced that its payment platform Apple Pay has begun accepting donations to an initial list of mostly US-based charities. 

Apple Pay did not previously allow donations but from this week, 19 organisations including the International Rescue Committee, charity: water, Unicef, World Vision, WWF and Save the Children will be able to accept mobile payments through Apple Pay.

A further five will be integrating with the service but no date for this has yet been given.

Apple said the service would make making a donation "easier and more secure" for donors.

A statement on its website said: "Giving has never been so simple — by eliminating the need to enter billing and contact info, create an account or fill out long forms to check out, Apple Pay gives non-profit supporters a way to donate instantly."

Jennifer Bailey, vice president of Apple Pay, said: "We’re making it incredibly easy to give back with Apple Pay. We think offering such a simple and secure way to support the incredible work non-profits do will have a significant impact on the communities they serve."

Charities welcoming the move included Save the Children USA, whose president and chief executive Carolyn Miles said the technology would make supporting its work "easier, faster and safer".

David Miliband, chief executive of the International Rescue Committee, said: "We have a responsibility to our donors to ensure that all gifts to the IRC are maximised to their full potential. Apple Pay gives supporters an easier way to help achieve our mission of helping the world’s most vulnerable people."

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