Association fights to maintain its place in face-to-face code

The Public Fundraising Regulatory Association says its work could be seriously undermined because the Institute of Fundraising's revised code of practice on face-to-face activity no longer recommends that charities should join the PFRA.

The draft code has been drawn up to reflect the fact that face-to-face activity encompasses 'prospecting' as well as actual fundraising. However, it omits an existing section on the PFRA that says charities ought to be members.

The new version describes the PFRA only in an appendix on useful organisations.

Mick Aldridge, chief executive of the PFRA, has written to Lindsay Boswell, his opposite number at the institute, to say the change would be seen as evidence that the institute had lost trust in the PFRA. He warned of the "inevitable cumulative effect of recklessly undermining all the good work upon which a large number of charities rely".

He added: "It would be incredible and indefensible if the organisation designed to maintain the code is not promoted within it." But he said the PFRA was happy with the technical content of the revised code.

The PFRA has asked members to respond to the consultation on the new code and urged the institute to restore the endorsement.

A spokeswoman for the institute said that the PFRA's views would be fully considered by its standards committee. The committee will test the premise of whether a best practice code should insist on or recommend membership of a particular body.

CODED HISTORY

- The code was first published in 2000 and was revised to include an endorsement of the PFRA when it split from the Institute of Fundraising

- The latest revision covers all face-to-face activity by charities. This includes 'prospecting' - asking members of the public to agree to be contacted at a later date to donate or support the charity

- The language of the code has also been simplified.

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