Asthma Campaign rebrands as condition reaches record levels

Joe Gill

The National Asthma Campaign has rebranded itself as Asthma UK in an effort to raise its profile, as new studies show the condition has reached epidemic proportions in Britain.

The charity adopted its new name and logo on National Asthma Day yesterday, which is part of World Asthma Day.

It coincides with the publication of a report by Asthma UK showing that 2.6 million Britons suffer from severe asthma symptoms.

The organisation's chief executive Donna Covey said: "Our new name marks our renewed drive to increase awareness of asthma and the needs of people whose lives are affected by it. We believe that 'Asthma UK' clearly communicates that we are the UK's dedicated asthma charity, that asthma is our expertise, as well as making our services easier to find."

Asthma causes one death every seven hours in the UK, although 90 per cent of these deaths are preventable, says the charity.

In response to its findings, Asthma UK has launched an Asthma Attack Card explaining in simple steps how to deal with asthma attacks.

According to another report out this week from the European Respiratory Society, more people suffer from asthma in Britain than anywhere else in Europe.

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