Autism charity features images of bullying

The National Autistic Society has launched its first campaign featuring images of people with autism being bullied.

Four national press ads will run throughout October.

The charity is also using direct mail for the first time to target a cold donor audience.

It is sending out 400,000 recruitment packs and will also show online films.

Two films posted on YouTube and MySpace will show how people with autism react differently in certain situations from those without the condition and the dramatic consequences that can follow.

Benet Middleton, director of communications at the society, said: "While these stories are hard-hitting, they carry the message that change is possible."

The new push marks the third phase of the charity's Think Differently About Autism campaign, launched a year ago.

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