Charities should avoid using jargon in applications to grant-makers, funders from three foundations told convention delegates yesterday.
Chris Anderson, head of grant-making at the Lloyds TSB Foundation, Jane Boulter, programme manager at Zurich Community Trust, and Susie Dye, grants officer for social justice at the Paul Hamlyn Foundation, shared tips for applicants at a session called Meet the Funders.
Dye said: "Be careful of jargon: think 'would an intelligent 12-year-old understand this?'" She warned charities not to "over-claim" about things like the uniqueness of the project and to be realistic about how much money they request.
Anderson said: "Get someone else to read your application form. If their eyes glaze over, you're not selling it in the way you need to. Our staff won't know a lot of arcane details about the specifics of your services and clients."
Boulter said: "Common mistakes include requests that don't meet the criteria. If you're not sure, talk to us before applying."