The BBC has said it will not broadcast advertisements for charities, after culture secretary Jeremy Hunt said talks about the idea had taken place.
In an interview broadcast on BBC Radio 4, Hunt said there had been discussions about "whether the BBC and other broadcasters should carry advertisements from community groups or charities".
He said: "The government wants to open the door to the possibility of broadcasters carrying messages in the public interest."
But a BBC spokeswoman said there were no plans for this: "We have set out before our feelings - that broadcasting these ads would be seen as supporting these policies and would undermine our independence."
Hunt admitted that the government was not in a position to compel the BBC to carry such advertisements.
"We can’t force this on the BBC," he said. "We want to explore whether there is the possibility of making progress voluntarily."