Beatbullying

The children and young people's charity created an online march last year to mark the launch of Anti-Bullying Week

Beatbullying's The Big March
Beatbullying's The Big March

Beatbullying made online campaigning history in 2010, building a supporter base of 915,363 people for The Big March on 15 November 2010.

It had more than 60 sector, corporate and media partners, with further support from 1,819 schools and colleges, 156 charities, 159 youth groups, 190 companies, and 11,868 teachers.

The march, led by Archbishop Desmond Tutu and his online avatar, marked the launch of Anti-Bullying Week, and culminated with a petition being handed to Nick Clegg, the Deputy Prime Minister, who agreed to review ways in which the government might tackle bullying.

The Big March crossed 63 partner websites, including AOL, MTV, MSN, The Sun, Orange, WarChild, Young Minds, Mumsnet, Demos, the UK Youth Parliament and Race Online 2012. It also ended up on the CyberMentors website, which is the charity's flagship project, where young people can chat online with other young people who are trained to listen and support their peers.

Other partners, such as Google and Facebook, bought ‘virtual tents’ in The Big March Park. Overall, Beatbullying raised £175,000.

Traffic to Beatbullying's website increased by 3,264 per cent, and by 112 per cent to the CyberMentors site.

"About 100 people work here but, by harnessing the power of the internet, we created a campaign with nearly a million supporters," said Sarah Dyer, director of new media at Beatbullying.

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